How To Spot Fake Reviews On Amazon & Flipkart: A guide For Smart Shoppers

Here I explain How to spot fake reviews on Amazon & Flipkart – Don’t Allow False Reviews to Impact Your Purchasing Choices. (Image: Express) Oftentimes, a positive review can be the deciding factor between making a purchase or continuing your search. Sellers are acutely aware of this dynamic, and within the fiercely competitive landscape of e-commerce platforms such as Amazon and Flipkart, they may occasionally take additional measures to capture your attention towards their offerings. One manifestation of this effort can be observed in the proliferation of counterfeit reviews within product listings, a concern that has escalated more than ever before.

Nevertheless, there remain distinct indicators that reveal a product plagued by inauthentic reviews. Today, we delve into these cues, empowering you to make more informed shopping decisions.”

Check the dates of the reviews

If you come across a cluster of excessively positive reviews uploaded on a single day, there’s a possibility that they are not genuine. Certain sellers may engage individuals to craft favorable reviews for their products, often releasing them in groups. Be vigilant for any anomalies in the timing of these reviews.

Sort the reviews by recency

This approach will enable you to access the latest insights from authentic purchasers. Additionally, you can juxtapose recent reviews with earlier ones to identify any shifts in product quality or performance.

Look for specific details in the reviews

Pic Credit to Microsoft Start

Exemplifying an authentic Amazon review. Observe its organization and the count of individuals who have deemed it ‘helpful.’ (Image: Express)

Genuine reviewers frequently detail their product usage, express preferences or concerns, and evaluate how well it matched their expectations. In contrast, counterfeit reviewers might employ vague or generic compliments like ‘Excellent product!’ or ‘Adore it!’ without providing substantiated reasons.

Watch out for repeated phrases in different reviews

This might indicate that the reviews have been duplicated from a template or scripted source. For instance, when you encounter numerous reviews all stating, ‘Wow, this product transformed my life!’ there’s a possibility of their authenticity being questionable.

Search for other sources of reviews for the product

You can check out trustworthy review websites or even watch YouTube videos that dive deeper into the product. These places can give you extra details and a real-life peek at how the product actually performs and looks, which is way more useful than just relying on pictures.

Pic credit to Microsoft Start

Click on the reviewer’s profile to see their history

Take a peek at the other stuff they’ve reviewed and how they’ve rated them. If you spot a reviewer who’s handing out five stars like candy and using the same words for all sorts of products, it might be a sign that they’re not all that reliable.

Look for the Verified Purchase badge on Amazon

This badge confirms that Amazon has checked and confirmed that the reviewer legitimately purchased the product from them. You can even adjust your review filter to only display those with this badge. This trick can help you steer clear of reviews from folks who might have snagged freebies or rewards in exchange for their opinions.

Frequency and Timing of fake reviews on Amazon & Flipkart

If a product suddenly receives a large number of positive reviews in a short period, especially if they are all posted around the same time, it might indicate a coordinated effort to manipulate the product’s ratings.

Comparison to Other Reviews

Compare the content and tone of suspect reviews with other legitimate reviews for the same product. If a review seems out of place or overly promotional, it might be fake.

Photos and Videos

Genuine reviewers often include photos or videos of the actual product, showcasing its features, packaging, or usage. However, keep in mind that even media content can be manipulated.

Use tools to analyze the reviews for the product

Pic Credit to Microsoft Start

If going through reviews one by one is getting frustrating, there are some handy tools to assess how reliable they are. You can add Fakespot, TheReviewIndex, and ReviewMeta as browser extensions. Just pop in the product URL, and these tools will give you a heads-up on the probability of those reviews being the real deal.

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