Investing in the stock market can be exciting and rewarding. Today, we’re going to discuss a popular Indian stock, ITC, known as the “Favourite Meme Stock.” Recently, there was a significant development that caused ITC share price fell to decline by more than 4%. Let’s dive into the details and understand what happened.
After months of speculation, the highly diversified conglomerate, ITC, has finally put an end to the rumors by officially announcing the demerger of its hotel business. The move, aimed at unlocking value for its vast shareholder base of 30 lakh investors, has generated a mix of excitement and disappointment in the market. As the demerger news broke, India’s favorite meme stock ITC witnessed a sharp decline of 4% in its share price.
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What Are Meme Stocks?
Before we get into ITC, let’s quickly explain meme stocks. Meme stocks are companies whose stock prices skyrocket not due to their financial performance but because of social media buzz and speculative trading. These stocks become viral sensations among retail investors, causing extreme price fluctuations.
ITC – The Meme Stock Phenomenon
ITC is a well-known Indian multinational company with various businesses, from consumer goods to hotels and agri-business. It gained fame as a meme stock due to its large market capitalization and recognizability.
This phenomenon of meme stocks isn’t unique to ITC; we’ve seen similar situations with GameStop and AMC in the US. Retail investors on platforms like Reddit rally together, influencing stock prices and causing what’s known as a “short squeeze.”
ITC Share Price Fell: The Unexpected Demerger Announcement
However, amidst the excitement surrounding ITC’s meme stock status, a major announcement was made – a demerger. This means ITC will spin off certain business divisions into separate entities. Such announcements often create uncertainty among investors about the company’s future and can impact the stock price.
Unlocking Value for Shareholders
ITC, known for its diverse portfolio spanning cigarettes, FMCG products, and hotels, has been a multi-bagger stock for investors, scaling newer all-time highs in recent weeks. Its stock price has impressively surged more than 40% this year, contributing to its position as India’s sixth-largest company by market capitalization, trailing behind the likes of Reliance Industries, HDFC Bank, TCS, ICICI Bank, and HUL. As of now, ITC’s market cap stands at a substantial Rs 5.87 trillion, with HUL securing the fifth position with a market cap of Rs 6.06 trillion.

Understanding the Demerger: ITC Share Price Fell
Let’s take a closer look at the demerger. ITC plans to separate its business segments into distinct entities, each with its own strategic focus. This move could streamline operations, improve efficiency, and allocate resources better for each division.
Additionally, the demerger might give investors the opportunity to invest in specific sectors of ITC’s business based on their preferences and risk appetite. Some may opt for the stable consumer goods segment, while others may be interested in the high-growth agri-business division.
ITC Share Price Fell, Demerger Move, and Market Reaction
The recent announcement regarding the demerger of the hotel business is seen as a strategic move by ITC’s board to unlock further value for its massive shareholder base. According to the approved scheme of the arrangement, ITC will retain a 40% stake in the new entity, while the remaining 60% shareholding will be directly allocated to the existing shareholders of ITC in proportion to their current holdings in the company.
While this move is aimed at creating a focused and independent subsidiary called ITC Hotels, investors seem to have mixed feelings about the decision. As the news spread, ITC’s share price witnessed a decline of more than 4%, leaving some shareholders disappointed. Their disappointment stems from ITC’s decision to retain a significant 40% stake in the new subsidiary, which might have raised expectations of a complete divestment of the hotel business.
Future Prospects and Board Approval After ITC Share Price Fell
As per reports, the demerger proposal will be placed for board approval on August 14th. This event is likely to draw the attention of investors and market analysts, who will closely monitor the board’s decision on the demerger. The outcome of the board approval can significantly impact ITC’s share price and overall market sentiment.
The Impact of Market Sentiment: ITC Share Price Fell
The decline in ITC share price fell post-announcement underscores the importance of market sentiment and investor perception in the stock market. Meme stocks, which are driven largely by social media trends and retail investor emotions, can experience swift and drastic price fluctuations in response to significant news like corporate restructuring events.
However, it is crucial to remember that market reactions can be transient and may not always reflect a company’s true intrinsic value or long-term prospects. As the dust settles, more informed and rational assessments of ITC’s demerger plan will likely emerge, shedding light on its potential implications for shareholders.
The Impact on ITC Share Price Fell
Following the demerger announcement, ITC’s share price experienced a sharp decline of over 4%. Investors who were mainly speculating on its meme status were taken by surprise, leading to a massive sell-off.
But remember, meme-driven stock movements are often short-lived and driven by sentiment, not fundamentals. The real value of a company lies in its business performance, and demergers can sometimes unlock shareholder value and drive growth.

What Lies Ahead? After ITC Share Price Fell
While the demerger announcement caused a temporary decline in ITC share price fell, the company’s long-term outlook remains promising. As investors gain clarity about the future of the separated entities, the stock price may stabilize and potentially recover.
For those considering investing in ITC, it’s crucial to analyze the company’s fundamentals, growth prospects, and management strategies. Seeking advice from financial experts and considering your own risk tolerance is wise before making investment decisions.
Conclusion
In conclusion, ITC’s journey as India’s Favourite Meme Stock has been fascinating, but it also comes with its challenges. As investors, let’s be cautious about meme stocks and focus on a company’s underlying fundamentals for sustainable growth.
Frequently asked questions (Faq)
What is ITC’s full form?
The full form of “ITC” is the Indian Tobacco Company. It is a well-known conglomerate company in India with diversified business interests that include FMCG, hospitality, paperboards and packaging, agribusiness, and more.
Why did ITC shares fall today?
Demerging the hotels’ division into a wholly-owned subsidiary is indeed a positive step taken by the company, according to the head of market perspectives & research at Samco. However, there appear to be valid factors contributing to the decline in ITC shares today. Sheth, an analyst from SAMCO Securities, pointed out that the demerger ratio might not be as advantageous for current shareholders.
When did ITC share split?
ITC Ltd. has undergone one face value split since September 21, 2005. The most recent face value split occurred in 2016 when the company adjusted its shares from Rs 10 to Rs 1.
Is ITC overvalued now?
In the Base Case scenario, the intrinsic value of an individual ITC stock stands at 254.55 INR. This reveals an overvaluation of 43% when juxtaposed with the present market price of 448.75 INR for ITC Ltd.
Why is ITC shutting down?
Previously, ITC had noted that its lifestyle retailing segment faced challenges from aggressive e-commerce players. These players pursued market share among cost-conscious consumers through substantial discounts and the introduction of exclusive labels and brands, which had an adverse impact on ITC’s business.
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